Field Notes

From the field.

Practical writing on AI training, implementation, and what actually works in production.

AI OperationsRetail

Product-Level P&L: The Margin Leak No Dashboard Will Show You

How product-level contribution P&L connects retail orders, inventory, advertising and fulfilment data to reveal which SKUs to scale, repair, test or clear.

Read more →
AI OperationsRetail

A Bestselling Product Can Still Lose Money

Owners already know their winners. The margin leaks in the few hundred products nobody has time to think about. Here is the five-source join and the weekly loop that turns them into decisions.

Read more →
AICareers

Why AI Changed the Career Game

People keep asking me what AI means for their role. I always struggle to answer, and I finally worked out why: the question asks for a prediction, and AI quietly changed which decision strategy wins.

Read more →
Case StudyAI Operations

We Handed a Client a Website With No CMS. Two AI Agents Run the Blog.

A website with no CMS, no plugins and no passwords. The owner publishes by approving drafts from AI agents wired to his own operations data.

Read more →
Case StudyAI Operations

10 Days to Production: Building AI Operations for a High-Volume TikTok Seller

A fast-growing apparel brand needed to detect hero SKUs before they stocked out. We built two AI agent workspaces, a breakout probability engine, and 75 automated tests in 10 days. Here's the full case study.

Read more →
AI ConsultingFramework

Your Dashboard Is Making You Slower

You invested in dashboards, alerts, and automated reports. Decisions didn't speed up. They slowed down. Here's the mechanism nobody talks about.

Read more →
AI ConsultingFramework

All the Data. No Point.

We keep seeing the same thing: teams with more dashboards than decisions. Here's what's actually missing.

Read more →
Case StudyAI Operations

We Handed Our Automation System to a Non-Technical Operator. Here's What Happened.

37 Python scripts. One ads manager who'd never opened a terminal. She generated more reports than the engineer who built it.

Read more →
Google AdsCase Study

84,624 Placements Later: What We Found Hiding in Google Ads

We audited 84,624 Display placements across 5 accounts and uncovered gaming sites, bot traffic, and spam eating ad budgets. Here's what we learned.

Read more →